From Branding to Social Entrepreneurship

Ms. Queenie Man, the Founder & CEO of The Project Futurus and Managing Director at Forward Living, shared her journey from branding professional to social entrepreneur. She demonstrated how strategic branding could transform perceptions of aging through initiatives like Captain Softmeal for dysphagia awareness and the Sensory Restaurant on Wheels, which has enhanced dining experiences for over 4,000 elders with dementia.

Her insights sparked meaningful conversations about using innovative approaches to challenge stereotypes and create more inclusive communities where older adults can thrive. Participants left with practical perspectives on combining creativity and compassion in elderly care initiatives.