Starting a Business with a Purpose, ESG

Ms. Juliana Lam, the Founder & Managing Director of Julius Group and Founder & President of INNOTIER, recently delivered an enlightening talk to students at HKUST on the topic of creating a "Business with a Purpose" and promoting sustainable consumption.

Juliana shared her entrepreneurial journey of establishing a business in the sustainability industry, highlighting her work in producing reusable masks during the pandemic. Following the relaxation of the mask mandate, Juliana has launched a new project that repurposes outdated mask designs into tote bags and other products, recognizing the value of the fabric that can still be utilized. She emphasized the significance of adopting an Environmental, Social, and Governance (ESG) framework and establishing a business that prioritizes non-financial impacts, from reducing waste and lowering costs to improving reputation and attracting new business partners. 

Through her talk, Juliana inspired students to become changemakers and make positive contributions to their communities by promoting sustainable consumption and adopting ESG principles.