Talk / Seminar

How to win a competition for social good?

Program Schedule
3 Mar 2021 (Wed)
6:30 - 7:30pm
Zoom Meeting ID: 939 1895 3585; Passcode: guts2021
Eunice Wong

[This is a talk in Changemaker Gear Up Training Series (GUTS)*]

Having creativity is certainly important in an idea competition.  However, it takes more than that to win a competition. Wondering how you can make your ideas stick and influence people for actions? Talk to Eunice Wong, former Chief Growth Officer, Greater China of Ketchum, who will share her experience as a competition judge of an international advertising Award and other PR Awards. 


Eunice Wong

C-level Chartered Marketer
Woman of the Year (Advertising Marketing & PR) from the Global Stevie Awards

Eunice Wong

Eunice is one of the very few marketers with integrated experience from marketing with MNC corporates, 4As advertising agencies, PR agencies and media platforms in Greater China & Asia. Her stellar track business record stretched from mainstream to digital, covering brand building, communications, product & market development strategic planning and data analysis. 

Her achievements earned her Woman of the Year (advertising, marketing & PR) from the global Stevie Awards, and Women to Watch in Greater China, Greater China Strategic Planner of the Year, Greater China Marketer of the Year from Campaign Asia, plus 200 more international marketing & communications awards.  She is also an active judge in international awards and a popular speaker in universities.

Eunice was previously the Chief Growth Officer (Greater China) of Ketchum, Chief Strategist of McCann WorldGroup Hong Kong, CMO of Touchmedia Group and South China Media Group, Managing Director of McCann WorldGroup Shanghai and Hachette Filipacchi Taiwan.  She is now a candidate on Doctorate in Business Administration of Swiss Business School, with master (1st hon) in Strategic Marketing from the University College of Dublin.



  1. Priority will be given to HKUST Connect registrants (Start your changemaking journey with HKUST Connect:
  2. To avoid interruption and hindering the progress of session, instructors may not admit new participants who are late for more than 15 minutes.
  3. Participants who are away from the session for 15 minutes or more may not be able to attain the HLTH1010 course hours

* Complete 3 GUTS workshops to get a certificate of participation.

HLTH1010 Course Hours:

HLTH1010 course hours application in progress. Upon complete attendance of the workshop, participants may attain a maximum of 1 hour in "Wellness & Personal Enrichment Events" in the "Activities" module.